Spotify also announced of an expansion of its controversial Discovery Mode, where artists can choose to take lower royalty payments in exchange for engagement boosts.īut moving images and clips that make Spotify “feel alive,” in Söderström’s words, were the dominant theme of the presentation, with the app evidently striving to become something you look at as much as you listen to. Beyond recommending artists and songs, DJ provides background about what it plays for you. (Spotify brought the Jonas Brothers out to hype these additions.) The streamer is also launching an artificially intelligent service called DJ, voiced by Xavier “X” Jernigan, the brand’s Head of Cultural Partnerships. Other features announced at Stream On - the second such event in the brand’s history, and the first to be held in person after a virtual-only broadcast in 2021 - included a streamlined notification system for concert tour dates, a Fans First program for advanced ticket sales, and Countdown Pages, which allow users to pre-save albums and see how much longer they have to wait for its release. Some of these lively elements resemble displays from Canvas, the existing Spotify feature that allows artists to add short video snippets that loop when their songs are played, replacing a still album image. Instead, he proclaimed, the souped-up Spotify visuals are intended to speed up discovery, so you can save music, podcasts and audiobooks for later - or start listening right away. “Our goal is not to steal time,” Söderström said, as with a feed that keeps your eyes glued to the screen by serving endless and addicting clips. The algorithmic cascade of content will likely look familiar to TikTok users, but Söderström appeared to cast shade at the video app without mentioning it by name, seeking to distinguish Spotify’s approach. This content is not available due to your privacy preferences.

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On stage, Ek described the overhaul as Spotify’s “biggest change since going mobile.” Gustav Söderström, the company’s Chief of Research and Development, said it would enhance the user experience for both creators and listeners by providing more “advanced recommendations” and “dynamic” ways to discover content. The revamped home feed has a vertical scrolling design meant to look more dynamic, with animated images, video clips and audio previews like the auto-playing trailers on Netflix.

Spotify is rolling out a major update to its interface, CEO Daniel Ek announced at the streaming giant’s “Stream On” event in Los Angeles on Wednesday. Stream-on-spotifyy - Credit: Courtesy of Spotify

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